Good Cause Bad Ads

Good Cause, Bad Ads? by A. Roy Between 1997-2002, the federal nerve has paid almost a billion dollars in taxpayer gold on advertising that was aimed at kids to dissuade them from using drugs without much(prenominal) success. Should likeness back provide much funding for much(prenominal) turn tails? If so, how should the spick-and-span campaign be designed? How Do You Get Your cognitive heart and soul Across? The U.S. Federal Government spent $929 million of taxpayer notes on advertising between 1997 and 2002 to discourage kids from using drugs. However, a calculate commissi matchlessd by the White House bureau of National dose Control Policy recently reason that there was no evidence that the ads had an effect on spring chicken and uncomplete did marijuana use drop during that time frame. On the contrary, some of the 12 to 13 year olds surveyed for the study verbalize that they were more inclined to smoke marijuana after observation these ads. at that pla ce were more than 212 TV commercials broadcasted in both side of sum and Spanish during shows that are popular with teens (e.g. MTV, sitcoms, and professional wrestling), and featured celebrities much(prenominal) as Dixie Chicks and Mary J. Blige. The campaign was developed by some of the best agencies from Madison Avenue, and was considered a novel cadence in public health advertising because it was directly aimed at kids.

Moreover, it was supposed to have created a double impact since social intercourse had recently enacted a law requiring TV networks, and all differently media to match (for free) each ad p urchase. One 30-second spot, for example, c! alled Drawing, implied that hobbies such as drawing could deliver a natural high. Another 1 used fear appeal by showing snap-shots of a model posing as a doped-up addict be wasted away to death. No Skill begins with some eery bongs as background music, while a boy asks, You gonna sight with that weed again? as young kids shoot basketball and a stoned young boy shows up at a track meet. Finally, Friends takes a less direct come on by showing a birthday party with the voice...If you urgency to get a full essay, order it on our website: OrderCustomPaper.com

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