How Does McDonald Promotions and advertising affect their sales Coursework

How Does McDonald Promotions and advertising allude their sales - Coursework ExampleResearch context A clear definition and formulation of seek context is necessary as it helps in organising search efforts and ensures best utilisation of research process. In other words, research context lays down physical setting and environs in which research ask go away be undertaken. At umpteen instances, research context is as well termed and understood in terms of experimental conditions or study environment. The profound research study will be located and conducted in the context of national business. It is due to reason that McDonalds is a national business as compared to regional or local business firm. In addition, underlying research study will pursue and operate in a hypothetical study environment or research context. The hypothetical study environment will be utilised to assess, determine, and prove whether advertisement and promotions affect the sales of McDonalds or not. The assessment of the refer will help in identifying whether formulated surmisal is profound and acceptable in the present business setting or it is no longer effectual and profound in todays business world (Simchi-levi & Kaminsky 2003). ... The research study will shift light on the role that marketing and its tool can play in enhancing business impersonate and sales potentialities (Mckenzie-Mohr 2000). The significance of research study is evident from both academic and commercial perspective. From academic perspective, the underlying research will facilitate the path of understanding implications and role of marketing. On the other hand, business firms will gain deep insight, understanding and encouragement for implementing marketing in their business philosophies with the help of present research study. Literature review Literature review makes use of secondary sources like books, magazines, journals, research papers and many much to search, gather, test, and evaluate crucial findings and results. This practice of investigating and exploring topic helps in solving research caper and outlining new findings and results. Marketing mix Ruddick (2012) throws light on the marketing mix in order to visualise impact of promotion and advertising on McDonalds sales. The author explains that marketing mix contain cardinal elements viz., product, price, place and promotion. All the components of marketing mix are strive towards improving market positioning and profitableness of company. Among the four components, promotion play more significant role as it create direct impact on the customers attitudes and perception. It has been identified that companies paying more attention towards sales promotion and advertising are more likely to emerge as a favourite brand and purchase choice among customers. In this regard, sales promotion and advertising are the most commonly used promotional tools. McDonalds makes frequent and well-ordered use of these promotional too ls in order to gain favourable