Internet marketing Assignment Example | Topics and Well Written Essays - 2000 words

Internet marketing - Assignment ExampleThe buy-side and sell-side of e-commerce is very important in organizational marketing. Internet marketing directly deals with the sell-side of the whole transaction (Chaffey, 2004). on that point are multiple drivers to the concept of internet marketing. In the course of following discussion, the tutor will be analyzing the key aspects of internet marketing, using the case of e-bay federation as an example. Highlighting on the identified factors, the concept of internet marketing mix will be explained. Further, an attempt to draw comparisons on the e-marketing tools or e-tool practices and project the chain of order processing, with the help of the case study will be covered in the following discourse.One of the worlds largest and most habitual online marketplaces, eBay, enables its customers the unique facility to trade in millions of items each day. This company was formed by Pierre Omidyar, with a business objective of achieving excellen ce of being recognize as a most valuable internet retailer (Gopalkrishnan and Gupta, 2007). One consistent stride was to keep improving companys performance, maintain lasting emersion and create a fun-loving efficient market place. This breakthrough and strategic management approach offers a competitive edge over its competitors and sustainable growth to the organization.EBay was launched from Omidyars home in the mid-1995.s with a concept of creating an Internet marketplace. Ever-since its formation, eBay was well received by its users, who expressed their liking through hits. Keeping his hopes and aspirations high, eBay went on to make up a public enterprise in the year of 1998 at a value of $18 a share (Griffith, 2007). In 1999, the trade value go to a figure of b$282 per share. By successfully beating its competitor Amazon.com, eBay established itself as the worlds most valuable Internet retailer (LuckingReiley et al., 2007).By definition, the concept of e-business is the t ransformation of