Emirates Airline in Dubai Essay Example for Free

Emirates Airline in Dubai Essay With the competition in the aviation industry threatening to hit fever pitch, Emirates is doing everything at its disposal to remain relevant in the sector which continues to grow tremendously. The massive growth in the aviation industry which has been largely attributed to globalization and industrialization calls for major players such as Emirates airlines to put extra efforts as far as service delivery is concerned in a bid to remain at the top. And since growth comes with its fair share of competition, to keep up with it a company must offer not only best but also unique services and be ready to commit enough resources towards customer satisfaction. It is in this spirit that Emirates through its innovative and creative strategy has remained a pace setter in the aviation industry. Pioneer In order to address the communication needs of its passengers, Emirates became the pioneer airline to launch a service of its kind which allows passengers to use their cell phones. The service which was first rolled out on 20 March 2008 on a charter plane between Dubai and Casablanca was received well by a good number of stakeholders in the industry. With this new system, passengers will now be in a position to call or send text messages to people who are on the ground. Already experts say that other airlines have gone back to the drawing board with a keen interest of embracing this new technology so as to attract more customers. Food for the soul Emirates offers what one can call a one-stop in-flight entertainment system with a wide range of options such as live international television channels, music and movies which are largely attributed to its large client base. Apart from in-flight internet services available to all classes of passengers, they are also provided with newspapers, magazines and other periodicals to inform and educate them while traveling. Generally it provides all what clients’ needs including food to music which some prefer calling food for the soul. This kind of investment in the entertainment makes customers to enjoy their journey and even consider using the same service in future hence making the Dubai based company preferred by many clients. Customer service Client satisfaction which gives Emirates competitive advantage can be attributed to its professional, young, dynamic, diligent, and dedicated cabin crew drawn from various countries. The multilingual staff uses its diverse cultural backgrounds coupled with the facilities available to serve passengers with the humility they deserve. Fully cognizant of the fact that good performance in business can only be achieved through customer satisfaction; the company has utilized this unique capability to offer best services so as to achieve the desire of their clients. This lean and well coordinated work force has seen . the airline maintain high standard of service delivery and achieve enviable goals. Although experts argue that this is a strategy aimed at cutting on costs, research shows that lean staff coupled with a simple organizational structure like the one adopted by the company leads to success. State-of–the-art The state-of-the-art fleet of planes which Emirates boasts of has enabled it to be consistent and reliable more than any other top airline. These latest planes comes in handy because it means they will be at the right place at the right time hence fits the bill of the demands of customers. Irrespective of the class of the plane, once you fly with the company comfort is guaranteed. Responsibility In this era where corporate organizations are giving back to the community in the spirit of social corporate responsibility, Emirates is not left behind. It sponsors major events across the world ranging from sports to trade. For instance it sponsors the English Premier League side Arsenal, Dubai Shopping Festival, West Australian Symphony Orchestra among others. Such gestures although can be easily dismissed by critics as public relations gimmicks, demonstrates that the company has the interests of the international community at heart bearing in mind that is where it draws its customer base from. The creativity and friendliness in which Emirates has handled its sponsored activities has really ripped off if the profits it continues to register is something to go by. Strategic position It is important to note that the strategic position of Dubai, home base of Emirates gives it an edge to do business. Strategic because one can conveniently fly to Dubai before connecting with ease to other cities like Manchester or Rome while avoiding an extra trip hence saving on costs. Apart from being a commercial hub, Dubai is a major tourism attraction a factor which makes the aviation industry to blossom. Those who fly with Emirates airlines attest that their ambitions are met a clear manifestation that that its objective of offering best services on every route it operates is fully achieved. Its value for clients has won accolades and trust from many quarters making it an airline you can bank on.