'Burton Snowboards: A Marketing Assesment Essay\r'

'Snow embarkation is a wintertimetime sport that is promptly growing in popularity. The founder of the sport, Jack Burton Carpenter, is amaze at the success of the snowboarding mart and contributes the success of the food market to his determination of foreseeing snowboarding becoming a popular winter sport. The hobby assignment ordain describe with specifics the environmental forces influencing the snowboarding pains, the differences in marketing goals in comparison to Burton Snowboarding’s earliest years with that of today, and will describe severally element of Burton Snowboarding’s marketing intermixture.\r\nThe environmental forces influencing the snowboarding industry includes the following:\r\nDemographic: Baby boomers will anaesthetise or have already taken early retirement; therefore recreational activities will append greatly. Recent retirees will give up to the mettlesomeest degree of their spare time, (that was normally set aside for work), for untenanted and recreational activities. The snowboarding market is come outing teenagers’ usage of their products. Therefore, if the snowboard industry wants to confirm the teenage audience interest in their products they essential maintain its symbol. In order to keep their stunt woman safe, the industry must sell to high get ahead establishments and non low budget markets such as the bi-way, (who knows what the bi-way would want with snowboards but it’s a straightforward example of a low budget market).\r\nEconomic- stock Cycle: Sales of snowboards will be high during times of prosperity, (when the economy is at its peak). Adding to a greater extent than(prenominal)(prenominal) pull on snowboards, (examples: a new look, upgrade, new products and more uses for the product), during times of prosperity in the economy will help to expand the snowboard market. Widening the snowboard market makes the consumer more aware of the product and thus adds to the sa les on the product.\r\nEconomy- Inflation: Since the majority of the consumers buying snowboards are teenagers, swelling rates will affect their buying power. Teenagers let minimum wage and thus will not have adequate funds to purchase a snowboard for recreational expenditures.\r\nSocial: People are more concerned then ever nearly existence healthy and fit and more and more deal are looking to new unique ship canal of getting their health needs met.\r\nLocation: The snowboarding market must be situated in or around accessible snowboarding facilities or areas. E.g. Ski resorts, craggy regions and places that receive an adequate amount of snowfall.\r\nThe elements of marketing mix that Burton snowboards cover includes price, product, and distribution, marketing communications and customer service. The following is a more specific outline of all(prenominal) of the marketing mix elements.\r\nPrice: Burton Snowboards range from $300-$1000, more expensive then low named brands but sh ows that quality, perspiration and workmanship has been placed into the creation of each various(prenominal) board.\r\nProduct: Burton added a new line of surety equipment for the upcoming snowboarding season, including such products as: styling helmets, pads and hats. The helmets are ameliorate from last year’s models and now dribble: venting ports, micro fit adjustments, a fisheye view (for safety) and removable earpieces.\r\nDistributions: Burton snowboards can be purchased at any topical anaesthetic retail that specializes in snowboards, (the locations nighest us includes: Sports Swap 2045 Young Street and flashy Life 2454 Young Street), and at ski resorts allowing snowboarders (rental only).\r\n merchandise Communications: Burton Snowboarding has created an image that is appealing to teenagers. Burton is using this image to attract this age group by advertisements, net income sites, and articles in popular teen magazines and by sponsoring local youth events.\r\n Customer Service: Burton Snowboarding has created a safer snowboarding fetch for its users, by introducing safety products such as helmets and pads.\r\nIn the early years of developing the snow boarding industry, Burton act to prepare acceptance from fellow skiers. Burton tried to persuade ski resorts of allowing snowboarders to use their ski resorts. Burton got its crowing break in 1983 when Vermont Stratton Mountain allowed snowboarders to use its slopes. Burton hoped that by opening opportunities to snowboarders on ski resorts that the sport would gain acceptance from the consumer, and thus open the snowboarding market.Burton is now at the leading edge of snowboarding, and its products cover the largest variety of boards, ranging from: at large(p) riders, pipe boards, novice and expert lines of boards. Burton also sells snowboarding equipment along with its line of boards; this helps with consumer’s convenience and helps to gain more profit for the company.\r\nBurton has put together a non-profit organization that helps under privileged kids learn to snowboard. All equipment and skipper instructing are available. Burton hopes to promote the product and show the consumer that it cares about the community, all which will reach more target markets\r\n'