Advertising Alcohol Essay Example for Free

Advertising intoxicantic drink Essay intoxicant has appe ard in UK as well as around the world for many years. It plays a significant observe in the life of benignant. As British Medical Association in 2009, raft in UK is the near of intoxicant users in Europe. However, like different addictive substances, abuse of alcohol will bring a lot of bad consequences for people. Timms (2013) claimed that alcohol is the cause of psychosis, dementia, and physical problem.There are some people who claimed that presidential term is not authorized to keep the denote of alcohol stricter than early(a) products, but some were in the other idea that governing should do it because of the bad impact from alcohol advertize to those who watch it, especially new-fangled people. This essay is aim to clarify the opinion that alcohol will result negative effect for human heathland as well as social life and its advertising need to be restricted by brass. Firstly, except useful of al cohol to people life, alcohol is cause of many negative problems.It is a fact that alcohol was used in to many industries such as food, heath service, and research also. Alcohol may good for heath with a limit amount. With reference from NIH (2003), in a great publication of male surveyed, those who drank more than three times a week will have fewer heath risk than others who just drank less than once a week. However, according to Kenny (2012), people should not drink alcohol too much everyday. For instance, the limit of alcohol, which accepted by government, is 150200ml for men and 100-150ml for women.Base on apiece habitus, drinking more than that unit may lead to sign of headache, dizzy, sickness, loss of control, etc. To reference from vestibules research last year, 25% of deaths summation in the last ten years was caused by alcohol. It showed that most of people cannot control their drinking, and this number is increasing day by day. Thus, it is important to limit alcohol u se. Secondly, alcoholics are threatening to the social life. It may be noted that drinking alcohol is dangerous not only for people but also their family. A lot of social evil and family violence are come from drunken people.When drinking too much wine or beer, the phenomenon of losing control will appear. Then, the juicer may have negative activities to people around. For example, according to Aquarius, 30% of sexual harassments were affected by alcohol. Furthermore, unfortunately, almost alcoholic was the cause of increasing unemployment (Macpherson, 1988). Then it tends to the thievery when alcoholics do not have money to corrupt alcohol. From those reasons, it is clear to see that alcohol is truly a hazard to people. Turning to the other side, advertising of alcohol will also bring the bad effect to people.Alcohol advertisement, like other products advertisement, is aim to approach people and persuade them to buy as much as possible. Actually, most of alcohol advertising conte nt was received great evaluation from people under 23 years aged (Jernigan, 2010). On the other hand, although people know the negative of using alcohol, promotion by any means will make them tend to use it naturally. Wilby (2008) claimed that people are strong affected by advertising of alcohol because they are easily to receive information provided by this advertisement.Advertising of alcohol makes people, especially the youth, stove that it is the daily product. Moreover, Jernigan (2010) believed that almost alcohol companies tried to insert the combination of unmeasured features relative to cultural, religious and regulative context on their advertising. Thus, they try using it everyday like the case that they saw on advertising. In British Medical Association (2009), researchers said alcohol advertising and promotion increases the likelihood that adolescents will strike to use alcohol and to drink more if they are already using alcohol.Therefore, if alcohol companies are a ll free to do advertising by their own way, it will be dangerous for node insight. Finally, alcohol advertising needs to be limited to protect customer from the wrong perception or so wine or beer. In fact, alcohol companies have right to do advertise like other product in market. The more alcohol that they sold, the more money of tax government can earn. discover HMRC (2013), alcohol products brought a huge number of revenue to UK, which is ? 3,323m from April to July 2013.This number illustrated for the great tax revenue that government earned from alcohol companies. However, the damage to people heath and life are bigger than that. Government had to turn over more for the accident and medical insurance that come from effect of drinking too much alcohol. Therefore, confinement to the advertising content of alcohol is really necessary. In practice, government represents for the right of people, so they need to put in to alcohol advertising for protecting customer. Although gov ernment cannot absolutely ban all the advertising of alcohol, they need to control it.For example, Hall (2012) believed that alcohol marketing require that ads not link alcohol with sex, social success, youth ending or juvenile behavior. In conclusion, the essay focused on difference points of whether alcohol advertising should be restricted or not, and the role of government in this situation. Obviously, whether drinking alcohol is good or not depends largely on the awareness of people who use it. Nevertheless, advertising this product widely on media will cause many bad impacts. For that reason, the strict guidelines and regulation for alcohol advertising is really needed.The government should strictly control this kind of product as well as develop propagandize for people about using alcohol in the right way. Apart from that, government also can shoot the breeze more heavy taxes upon alcohol goods. This can force customer to use less alcohol and increase national income at the same time.References AQUARIUS (n. d. ) Alcohol and Violence WWW Aquarius. Available from http//www. aquarius. org. uk/alcoholandviolence Accessed 02/09/2013.BRITISH MEDICAL ASSOCIATION (2009) nether the influence the damaging effect of alcohol marketing on young people WWW Available from http//www.alcohollearningcentre. org. uk/_library/undertheinfluence_tcm41-1900621. pdf Accessed 24/08/13. HALL, E. (2012) Sobering up the U. K. proves difficult. Advertising Age, 83 (17), pp. 9. HMRC (2013) Tax and Duty Bulletins WWW HM Revenue Customs. Available from https//www. uktradeinfo. com/Statistics/Pages/TaxAndDutybulletins. aspx Accessed 01/09/2013. JERNIGAN, D. (2010) The issue of global alcohol marketing and its impact on youth. Contemporary Drug Problems, 37 (1), pp. 57-89. MACPHERSON, N (1988) The belief of Alcoholism on Earning Capacity WWW Economica.Available from http//www. economica. ca/ew03_2p1. htm Accessed 02/09/2013. NIH (2003) Frequency of Light-to-Moderate Drinking Reduces Heart Disease assay in Men WWW NIH. Available from http//www. nih. gov/news/pr/jan2003/niaaa-08. htm Accessed 31/08/2013. Timms, P. (2013) Alcohol and depression WWW Royal College of Psychiatrists overt Education Editorial Board. Available from http//www. rcpsych. ac. uk/mentalhealthinfoforall/problems/alcoholanddrugs/alcoholdepression. aspx Accessed 31/08/2013. WILBY, P. (2008) Under the influence. New Statesman, 137 (4887), pp. 17.